Not always so nogeah to yiddishe mosdos, because we are generally stuck in the Dark Ages when it comes to fundraising. However, there is a valuable mussar haskel here that should not be ignored.
Read it all!
When natural disasters hit, fundraising skyrockets.
That's a good thing, but it also creates a problem: It makes many fundraisers stupid. Because it leads them to believe that the everyday grind of normal fundraising is way too much work for far too little reward.
Disaster fundraising is nothing like normal fundraising. It's a matter of speed, simplicity, and just being there. Media coverage takes care of the rest, and people give like crazy.
During a disaster, you can raise funds through media that don't normally work, like spot radio and newspaper print ads. You can even raise funds on Twitter (well, some do). Heck, you could design a dumb, abstract, unoriginal poster and raise funds.
