Thursday, February 10, 2011

Enter the Gvir

During one of my many misadventures, I worked with the rosh of a mid-size mossad in Brooklyn. He was charismatic, intelligent, energetic and good with people - all the maalos. Nonetheless fundraising was anemic and very labored.

I don't suppose that it was any fault of his, he certainly was being as responsible as he could. He did, in fact, manage to pay quite a few bills by hitting the pavement. But it wouldn't last. He was spending too much energy, and neglecting too many responsibilities to be able to continue that path for long.

Enter... the Gvir.

The Gvir begrudgingly agreed to get involved with fundraising on a "my-way-or-the-highway" basis. The Gvir has much on his plate, little time, and zero patience for BS. Because he's a maven in business, he knows the right players.

He doesn't prepare a thing. He has no game plan, finesse, or shame. He calls donors on their cell phones on Sunday night and doesn't apologize. He asks for money after eleven seconds of small talk. If they decline, he gets angry and asks again, only not politely.



He brought in over $100k in one week. 

The Gvir has leverage. He is a donor himself and gives a lot of money to charity. He knows everything he needs to about his peers. He'll press whatever buttons he needs to succeed. He hates to beat around the bush and goes straight to the point with exactly zero embarrassment.

The rosh, on the other hand, has to worry about his image and that of the mossad. He's cautious, and won't make any move that's perceived to be overbearing or manipulative. He's quick to apologize. He asks for "safe" amounts, and only from those who are vetted, "warm" donors. The rosh is compromised.

Take what mussar haskel you will from this true story. My story has always been that every mossad needs to find their leverage, and I'm sticking to it.

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